I currently champion UX research strategy and development as the American arm of Plaion's internationally distributed, embedded GamesLab Data Analytics and User Research team. In-studio at Volition, I advise UX designers, product managers, producers, and other key stakeholders on best research practices and uphold all end-to-end research responsibilities. As part of a wider range of multicultural researchers and data analysts in the GamesLab team, I spearhead organizational processes, conduct alignment sessions, and collaborate with teammates on game research in their respective studios.
At this time, I am not able to provide details about the games on which I have worked or the materials I have created due to NDAs. However, I can share that I have conducted a range of research methods, each of which had excellent impact on the project.
(more information is on the way!)
I worked with a cross-disciplinary, distributed, remote team and LA's Department of Neighborhood Empowerment to design a responsive web resource for LA residents who wanted to increase their data literacy. I guided research direction/analysis, optimized web copy, and edited the responsive website prototype.
Among UX research, I conducted Tree Tests and Card Sorts using Optimal Workshop to investigate the navigation and menu.
(more information is on the way!)
I created a style guide, standardized the CSS, and generated interaction designs for the website. involveMINT is a non-profit. They hired me on a 4-week flex contract to fix a variety of front-end design issues with their website in WebFlow. I created a CMS, reformatted the classes, and diagnosed an issue with a custom script.
(more information is on the way!)
I performed a customized usability audit on the website, suggested changes for WCAG 2.0 accessibility, and proposed options to improve SEO and UX writing to better reach their target audience. I saved the organization approximately $7,000 in lost revenue and additional expenses. In addition, I conducted background research on the specific populations for whom the site was built.
(more information is on the way!)
I worked with the CEO to redesign the visual style of its brand. I also consulted on accessible approaches to reach and educate aphasiac clients. One of my designs was featured in a local movie called Gabby Giffords Won't Back Down.
(more information is on the way!)
AZ Exotic Bird Rescue (AZEBR) is the largest exotic parrot rescue in Phoenix, but its website was confusing to new users. I investigated the website menu information architecture with a tree test and accessibility assessment.
(more information is on the way!)
I assessed my academic website's IA using card sorting methodology.
(more information is on the way!)