After presenting survey and tree test recommendations, I proposed a semi-structured, moderated usability test for a high-fidelity Figma prototype to assess the overall user experience. I recruited five volunteers to complete tasks. The tests uncovered confusion with copy, workshop offerings, and information. Based on these findings, I recommended redesigning the Workshops page to enhance clarity. The design and product teams enthusiastically embraced these changes, leading to a redesigned Workshops page, validated design systems, and a unified team focused on meeting milestone goals and enhancing user experience.
After presenting the survey and tree test recommendations, I proposed a study to assess the revised prototype's holistic experience. This approach aimed to create a general sense of usability before making further investments. Our objectives were to identify key performance indicators (KPIs) for the minimum viable product (MVP) and uncover any unmet user needs.
I elected a semi-structured, moderated usability test for the high-fidelity, interactive Figma prototype.
The usability tests revealed four primary areas of concern:
Based on these insights, I recommended significant changes, including the complete redesign of the Workshops page, focusing on accessibility, clarity in the educational modules, and improved calls-to-action to maintain user trust. These recommendations were enthusiastically received by the design and product teams, leading to: