Design Style Guide

I addressed design inconsistencies across involveMINT.io's website by creating a comprehensive design style guide that standardized visual and functional elements like typography, color usage, and layout grids. This guide streamlined updates, ensured visual consistency, and enhanced the team's autonomy in maintaining the website, significantly improving the user experience and reinforcing the organization's brand identity.

I noticed that the website's design inconsistencies negatively affected the aesthetics of the user experience. The design varied across different pages, which caused a disjointed user journey that did not reflect the organization's brand.

1. Develop a comprehensive design style guide to enhance the website's usability and overall design consistency.
2. Ensure the style guide addressed all aspects of the website's visual and functional elements to aid in future design updates and maintenance.
3. Implement tools and processes to enable the team to maintain and update their website sustainably.

1. I assessed the website's existing state to identify inconsistencies and coherence across pages.
2. I created a detailed design style guide that included guidelines on typography, color usage, layout grids, button styles, and other UI components.
3. I ensured that the style guide adhered to current best practices in web design and accessibility standards, such as using responsive design principles, optimizing for mobile devices, and ensuring color contrast for accessibility.
4. After developing the style guide, I reviewed it with Dan. His feedback led to changes such as revising the color palette to align with the brand's guidelines and adding a section on screen-reader accessibility to meet legal requirements. Afterward, I distributed the guide to the developers for immediate use.

The design style guide significantly impacted the website's visual management approach. It provided a clear set of design standards that were easy to follow and addressed any inconsistencies that had been identified previously. These guidelines included specific instructions on typography, color schemes, and user interface elements tailored to improve the website's visual coherence and enhance the user experience.

1. Enhanced Visual Consistency: The style guide became an essential reference to maintain consistent design across the website, which unified the user experience and strengthened the brand's visual identity.
2. Streamlined Design Updates: With clear, standardized design guidelines, the team could execute updates more efficiently, reducing time spent on revisions by an estimated 30%.
3. Increased Design Team Autonomy: The comprehensive style guide provided the design team with the necessary knowledge and tools and recognized their expertise, empowering them to maintain and update the website independently without oversight. This trust in their abilities was crucial for the team's morale and the website's success.
4. Improved Long-term Manageability: The style guide laid a solid foundation for the site's ongoing maintenance and scalability, ensuring it could evolve seamlessly with the organization's future needs. This reassurance about the website's future reinforced the CEO's confidence in the design team's work.