Payday 3

I co-designed a comprehensive research strategy with the Lead Researcher, incorporating repeated-measures playtests and follow-up group discussions to investigate the differences in user experience between single-player and co-op modes. Our analysis revealed significant discrepancies between single-player and co-op modes. We recommended improving usability and tailoring game designs to specific modes. These improvements increased player appreciation, as positive feedback in subsequent evaluations confirmed.

In the early alpha stage of developing Payday 3, GamesLab teamed up with Starbreeze Studios to evaluate the game's player experience. At this early point in development, it was essential to assess how design decisions resonated with potential players and identify any gaps between the intended gameplay experience and player reception.

My primary responsibility was to craft a comprehensive research strategy in collaboration with the Lead Researcher. This strategy centered on playtests and follow-up group discussion sessions to assess the impact of design decisions on player satisfaction. An important focus of our plan was to dissect the differences in user experience between single-player and co-op modes.

1. Co-Designed Research Strategy and Materials: I collaborated with my Lead Researcher to develop a comprehensive research plan. We designed a repeated-measures/within-subjects playtest with interpolated surveys to evaluate individual experience and comprehensive post-study group discussions to compare the game's single-player and co-op modes. While my Lead curated the discussion materials, I constructed the surveys.
2. Collected Data: To gain a rounded understanding of players' experiences, we utilized a mixed-methods approach to collect both quantitative (Likert scale survey questions, user telemetry) and qualitative data (free-response survey questions, focus group feedback).
3. Analyzed Data: We thoroughly analyzed the feedback obtained from surveys and discussions, identifying patterns and critical areas for feedback. This analysis highlighted player reactions to game design elements, focusing on the tutorialization process for new users.

The analysis revealed crucial insights into the game's usability and tutorialization processes, pinpointing specific areas where users encountered difficulties. The tutorialization process was not as intuitive as intended, leading to a steep learning curve that could deter player engagement. Additionally, the feedback highlighted a marked difference in player needs and preferences between single-player and co-op experiences, indicating a need for tailored design approaches to each mode to enhance overall user satisfaction.

1. Improved Usability and Tutorialization: Based on our feedback, the studio made targeted adjustments to the game's usability and tutorialization processes. This led to a more user-friendly onboarding experience for new players, effectively reducing the initial learning curve and making the game more accessible.
2. Tailored Game Design: The distinct feedback between single-player and co-op modes prompted the development team to adopt a more nuanced approach to game design. By fine-tuning each mode to meet the specific needs and preferences identified through our research, we ensured a more engaging and satisfying gameplay experience for all players.
3. Enhanced Player Appreciation and Brand Trust: The strategic improvements based on our research findings contributed to a noticeable increase in player appreciation and brand trust. Follow-up surveys and focus groups indicated that the changes were positively received, reflecting a successful alignment of the game's design with player expectations.